Out of Home International has been appointed by Central Radio Cars to execute a localised marketing strategy, working to raise the profile for the company’s new premises. The 29th July will see the launch of a 26-week outdoor campaign at Walthamstow Central station, using 4 sheet billboards to project the brand to the surrounding community. […]
Read More >Worn by celebrities from Dizzee Rascal to Rita Ora but with a price tag that won’t damage your wallet – just what is BassBuds? Out of Home International have been appointed to catapult the ‘What Is BassBuds’ campaign through the capital this July, directing a 6-week multi-format marketing strategy designed to generate awareness for the […]
Read More >Having acquired the experiential marketing brand Concourse Initiatives back in 2011, global media owner JCDecaux yesterday launched their own comprehensive replacement – JCDecauxLive. Chief executive of JCDecaux UK and Northern Europe, Jeremy Male, highlighted the new division as: “a ‘one-stop-shop’ for experiential, reaching audiences at multiple environments across the UK”. Offering advertisers the opportunity to […]
Read More >Out of Home International have been assigned the task of guiding drivers towards the Swindon branch of global fast-food chain Burger King, settling on the format of 6 sheet billboards in order to capture the attention of passing vehicles. Two roadside advertising sites within 300m of the store will feature intermittent promotional activity, launching on […]
Read More >Out of Home International have been appointed by East London’s Poplar Housing and Regeneration Community Association (HARCA) to coordinate a marketing campaign which encourages timely rent payments amongst its tenants. From the 17th June, 4 sheet and 6 sheet billboards will be present at All Saints DLR station for a total of 8 weeks. Three […]
Read More >Out of Home International are working with fitness chain Pure Gym towards the implementation of a roadside advertising campaign, generating awareness for the brand’s low-cost health facilities. Targeting the cities of Cardiff, Leeds, Stoke-on-Trent, Leicester and Wolverhampton, a series of telephone boxes will feature artwork promoting Pure Gym for a 2 week period commencing on […]
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